“This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”
Use as a lesson for ways to get people to change their habits. This could be linked to environmentalism or be done as a science or sociology experiment. It’s a great hook in any case!
I love this, and if I knew how to build such a thing I would.