I have to say I was a little surprised @Dove responded. However, the campaigns that come from the same parent company still have conflicting messages regardless of target group — we all see the commercials.
According to the New York Department of Education’s Web site, students may access the Internet for limited educational purposes. The Department of Education grants access to the Internet for relevant learning activities both in school and at home, for career development, and communication between teachers and students.
Students may use social media networks only for educational and current school activities. Therefore, popular Web sites like Facebook and Tumblr are blocked in New York schools.
Web sites containing what is deemed inappropriate information are often monitored. The New York Department of Education will ban Web sites deemed unsuitable for students.
New York schools do not like the use of electronic devices like cell phones because officials view them as irrelevant to the academic mission of schools.
However, not all educational leaders in other school systems feel the same way. In New Jersey, Eric Sheninger, the principal at New Milford High School in Bergen County, has different views about the use of technology in school.